I'M
james gerber.
EXPERIENCED PR AND COMMUNICATIONS PROFESSIONAL
Audience-Centric PR Strategy // Bold Thinking // Award-Winning Results
01 about me
STORYTELLING INNOVATION
Technological disruption is accelerating.
And with so much noise, it's hard to stand out.
You have to tell engaging stories and stay one step ahead of trends.
It's not just about thought leadership, it's about being a thought leader. Proving why you're different. And showing it every chance you can.
.
I connect brands with their audiences, game-changing technologies with true believers and established businesses with disruption.
To do that, I tap into my experience in PR, content marketing, social media, paid media, demand gen and more.
I've worked with big brands and scrappy startups. I've launched audacious creative ideas. I've supported countless product launches. I've built messaging to shape how companies present themselves internally and externally.
And centered everything in a compelling story.
What's yours?
02 PAST CLIENTS
SOME OF THE 50+ COMPANIES I'VE DRIVEN PR, CONTENT AND SOCIAL FOR. SEE COVERAGE EXAMPLES >
AI & Robotics
Aldebaran Robotics
SoftBank Robotics
inVia Robotics
Noodle.ai
Comptel
Nokia
IoT
CSR
Dialog Semi
IoTSWC
OriginGPS
OORT
ArcTouch
MarTech
SiriusDecisions
Drift
PROS
Relayware
Pitney Bowes
Allego
Enterprise
Oracle
Centric CRM
Lavastorm Analytics
NCP engineering
Open-Xchange
Sophos
03 Experience
2013-2020
MARCH COMMUNICATIONS
Account Director
Led overall campaign strategy, team oversight, PR content and messaging.
Built relationships and awareness with top-tier media, analysts and influencers.
Drove integrated thought leadership programs.
Managed social media and content programs to support awareness-building.
Created demand gen programs to attract leads.
Launched innovative products into the market.
Worked with Global 1000 companies and startups coming out of stealth mode.
Supported funding stories and financial news.
Led international PR teams in conjunction with global agency partners, and managed external vendor relationships.
2010-2013
FREELANCE
Stepped outside my B2B comfort zone.
Worked with startups that were fighting to gain their first attention and helped them get off the ground.
Launched new products and managed media and analyst relations.
Created search engine marketing and paid social media campaigns.
Managed events for clients.
2007-2010
PROMPT COMMUNICATIONS
Account Manager
Managed the PR of a range of international technology accounts, B2B and B2C.
Developed PR, marketing and social media plans for clients.
Created press releases and other assets that increased brand awareness and business results for clients.
Executed media and analyst relations campaigns.
Analyzed media trends to feed into PR strategy and ideation.
Managed social media campaigns and analyzed their effectiveness.
Drove Prompt’s company blog and newsletter.
2004-2005
BENTLEY UNIVERSITY
Public Affairs Assistant
Wrote press releases and articles that appeared in the faculty newsletter and were showcased on the front page of Bentley’s website.
Managed the university's first database of press coverage.
Reporting and analysis of media relations and thought leadership efforts, and impact on the university.
2004-2005
MARBLE
UI Design
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CONTACT
Are you ready to take your communications to the next level?
Let's talk!
Tel: 1-617-733-8241